Marketing
Paid search.
Don’t wait to be found. Start getting seen by people already searching for what you offer. Our paid search campaigns put your business at the top of Google so you’re seen when it counts.
More leads, less time
Paid search, or PPC, is the fastest way to bring in high-quality leads. But only if it’s done properly. We build campaigns that target the right people and send them to the right pages, giving you the best return on your ad spend.
Unlike organic search results that can take longer to rank, paid search marketing gets your business visible immediately within the search engines. You only pay when someone clicks on your ad, making it a cost-effective way to drive targeted traffic and generate leads or sales.
Our paid search services.
Driving clicks, leads and sales without wasting your budget. Our paid search services put your business at the top of Google when it matters most.
Pay-Per-Click (PPC) ad creation and optimisation
We handle your pay-per-click campaigns so you don’t have to. That includes everything from setting up your account (if needed) to managing budgets and analysing how ads are performing. Each campaign includes compelling ad copy that drives clicks and conversions, with continuous testing to improve performance. These ads then lead to optimised landing pages that convert visitors into customers.
Keyword research and strategy
Through keyword research and strategy planning, we identify the best keywords to target so that your ads reach the right audience. Within this, we include negative keyword management to prevent your ads from showing for irrelevant searches. This improves your click-through rates and reduces wasted spend.
Pay-per-click campaign management and reporting
We set up pay-per-click campaign tracking to measure leads, sales and other valuable actions from your paid search campaigns. From this, we provide you with detailed monthly reports showing how your campaigns are performing and make recommendations for any improvements.
How we work with you
Working with Tropic means working strategically and collaboratively. You’ll always know exactly where your budget is going, what we’re testing and how campaigns are performing.
Not all clicks are created equally, and we know that. That’s why we’re strategic about which ads we buy, making sure that you’re getting the best possible return on investment.
Our paid search marketing strategies are driven by and backed up by data. Throughout the campaign, we keep a close eye on ad performance. If something isn’t working as we would expect, we tweak the strategy or ad copy until we see better results. We provide clear reports and remain open to your feedback, so you’re always in the loop.
Why choose Tropic.
We’re here for businesses looking to make a positive difference. With our services, strategy leads the way. And when the work is done, we don’t pack up and vanish. We stick by your side to make sure it all takes shape and keeps moving forward the way it should.
Paid search specialists
GOOGLE | BING | PPC | PROVEN EXPERTISE
We are experts in paid search and pay-per-click marketing. We have proven expertise in campaign optimisation strategies that maximise your return on investment, making every penny count.
Small team, big agency experience
EXPERIENCE | TRANSPARENT | SUCCESS | GROWTH
Our small team of seasoned professionals have worked with major agencies and enterprise clients. You get the personal attention and agility of a small team, combined with the expertise and proven processes of big agency professionals.
A comprehensive service
MANAGEMENT | OPTIMISATION | REPORTING
From initial campaign setup to ongoing optimisation and detailed reporting, we handle every aspect of paid search on your behalf. You’ll be kept in the loop the whole time as we provide feedback on how everything is going.
Frequently asked questions
What is paid search?
Paid search is a form of online advertising where your ads appear in search engine results when people search for keywords related to your business. You only pay when someone clicks on your ad.
Why should I invest in paid search marketing?
Great question! Paid search marketing helps you reach customers right when they’re looking for your products or services. It’s a fast way to drive customers to your site and ultimately increase revenue.
How long does it take to see results?
You can usually start seeing traffic as soon as your ads go live. However, optimising campaigns for the best results is ongoing and can take a few weeks to find the right approach.
What’s the difference between paid search and SEO?
Paid search provides immediate visibility but requires ongoing investment, while SEO builds long-term organic rankings but takes months to see results. We recommend both as complementary strategies. Paid search for immediate results and lead generation, SEO services for long-term sustainable growth.
How do we get started?
Get in touch with us either online or by phone at 01248 544064. Once we’ve spoken and decided to go ahead, we’ll send over a contract and invoice for a 40% deposit payment. As soon as that’s paid, we schedule the work in and commit to project milestones. The balance is due before we hand everything over.
Let’s start creating paid search campaigns...
Want to help the right customers find your business? Put your brand right in front of them with paid search campaigns.
Get in touch today and let’s get started.