Our 1% commitment – Team volunteering on Ynys Môn...

In late 2025, Tropic became a proud member of 1% for the Planet, a commitment that reflects who we are and how we believe business should be done. From the very beginning, our team has shared a deep sense of responsibility to consider the environmental impact of every decision we make. It’s not an add on or afterthought, it’s part of our foundation.

That mindset has guided us to collaborate with organisations doing meaningful environmental work across conservation, policy, and stewardship, see our case studies for Natural Distinction, Parc Glynllifon, Cafe Notos and Ynys Enlli. Becoming a 1% for the Planet member felt like a natural next step – a way to formalise our commitment and ensure that a portion of our revenue directly supports local organisations leading vital environmental action.

Our contribution, and a chance to be part of the action

Alongside our annual financial commitment, we wanted to move beyond simply giving and become actively involved in local conservation work – to understand not just the why, but to take part in the how. Experiencing the work first hand gives us a far deeper appreciation of why conservation matters, how decisions are made on the ground, and what it truly takes to care for these landscapes.

This kind of work is powered by people. While technology can support conservation, it cannot replace the skill, hard work and dedication of those working directly with the land. It depends on individuals willing to give their time, and on the knowledge of those who understand the subtle balance and complexity of our natural environments.

Our chosen partner – North Wales Wildlife Trust

Through the 1% for the Planet partner directory, we discovered an opportunity to get involved locally with the North Wales Wildlife Trust here on Ynys Môn. The trust hosts volunteering groups across the region, working on nature reserves, protected habitats, coastlines and community spaces.

Supported by members, partners and funders, they restore and protect wildlife by managing more than 750 hectares of land across and beyond their 35 nature reserves, safeguarding north Wales coastal waters, and working with landholders, businesses and communities to create, improve and connect habitats.

Clearing the way for wildlife

On a (thankfully) bright and clear day in February, the team travelled to Mariandyrys Nature Reserve to join a dedicated group of volunteers for a day of gorse clearance. Far from light work, it was a sharp contrast to our usual desk-based roles – swapping keyboards for rakes and saws as we cut, dragged and carefully burned dense stands of gorse across the site.

With guidance from the volunteer leaders, we learned why this management work matters. While gorse can be a valuable native shrub in the right balance, it can quickly dominate certain habitats, outcompeting a wider variety of native plants. That reduction in plant diversity limits the shelter and food available for insects and small mammals, which in turn affects the larger predators that rely on them. Selective clearance helps restore a healthier mosaic of habitats, giving a broader range of species the space and light they need to thrive.

Continuing our commitment

We’ll continue seeking out hands-on opportunities to support local environmental work – learning from the experts, contributing where we can, and ensuring our commitment is felt not just in funding, but in action.

If you’d like to hear more about becoming a member of 1% for the Planet, or about how we’re building environmental responsibility into our work, we’d love to hear from you.