Portal
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Portal
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Portal
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Portal
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Portal
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Portal
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Portal
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Portal
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Portal
Portal
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Portal
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Portal
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Portal
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Portal
The gateway to opportunities in North Wales
The North Wales Regional Skills Partnership, one of four partnerships across Wales, approached us to develop an online gateway that would simplify skills, employment, and business growth opportunities in the region, and connect the dots between individuals, employers, and training and support providers.
Tackling a specific challenge within the Ambition North Wales structure, we set about defining and developing a brand identity that would capture the attention of and resonate with a diverse audience and work bilingually in digital and non-digital environments. This provided a solid foundation from which we could then design and build the Portal itself, with an emphasis on good UX, accessibility and an easy-to-use content management system.
Visit Portal here
Tackling a specific challenge within the Ambition North Wales structure, we set about defining and developing a brand identity that would capture the attention of and resonate with a diverse audience and work bilingually in digital and non-digital environments. This provided a solid foundation from which we could then design and build the Portal itself, with an emphasis on good UX, accessibility and an easy-to-use content management system.
Visit Portal here
Date:
2025
Client:
Portal
Services:
Brand | Design | Marketing | Web
Outcomes
With such a diverse set of stakeholders and users to consider, we worked with the client project team through a series of extensive workshops to identify a strategy and direction to take for this new venture. This then allowed us to focus on creating on a bold, engaging brand identity suitable for use in corporate and professional environments, as well as with employees and residents across the six different counties of North Wales.
The brand launched in 2024 with a very positive reaction, allowing us to then tackle the design and development of the Portal itself. With such a wide ranging group of audiences, spanning different counties, and a diverse offering for them, we mapped out user journeys and priorities before beginning the design phase itself. Following an extensive, iterative process the designs were signed off and we build the first version of Portal reach for launch in early 2025.
To maximise engagement and adoption we also developed a suite of icons, infographics and animations for the client to use on the Portal and in their PR and marketing campaigns. Following a successful launch, we then supported the client trough subsequent phases of testing and iterating by collecting quantitative and qualitative feedback to continue refining the offering over the subsequent year – ultimately ensuring that the Portal is what the people and businesses of North Wales truly need.
Portal has been a hugely rewarding project and one the entire team are proud to be playing a part in, this is a great example of where Tropic’s flexible studio approach, long-term vision and ability to provide wrap-around support can help deliver on ambitious projects.
The brand launched in 2024 with a very positive reaction, allowing us to then tackle the design and development of the Portal itself. With such a wide ranging group of audiences, spanning different counties, and a diverse offering for them, we mapped out user journeys and priorities before beginning the design phase itself. Following an extensive, iterative process the designs were signed off and we build the first version of Portal reach for launch in early 2025.
To maximise engagement and adoption we also developed a suite of icons, infographics and animations for the client to use on the Portal and in their PR and marketing campaigns. Following a successful launch, we then supported the client trough subsequent phases of testing and iterating by collecting quantitative and qualitative feedback to continue refining the offering over the subsequent year – ultimately ensuring that the Portal is what the people and businesses of North Wales truly need.
Portal has been a hugely rewarding project and one the entire team are proud to be playing a part in, this is a great example of where Tropic’s flexible studio approach, long-term vision and ability to provide wrap-around support can help deliver on ambitious projects.
