Natural Distinction

Brand, web design and marketing for Natural Distinction

Natural Distinction are a growing sustainability and environmental consultancy that are rapidly making a name for themselves thanks to their positive impact and personal service. Their mission is to help businesses stand up for the planet and stand out from their competitors.

Having established themselves in the market, they approached us with the challenge of updating their online presence to reflect the sophistication and quality of what they deliver for their clients. We approached it with a broad view of what would help them not only improve their existing digital presence, but also allow them to reach a wider audience that would benefit from their expertise.

We kicked things off with a brand refresh, before mapping out customer segments and user journeys that would then inform our web design process. We also re-worked their tone of voice and copy, then delivered an SEO audit and content plan to drive organic traffic once the site was live. Post launch we turned our attention to an ongoing marketing effort to ensure they get the results they deserve from their new website.

Date:

2025

Client:

Natural Distinction

Services:

Brand | Design | Marketing | Web

Outcomes

The brand refresh has done wonders for engagement levels both online and offline, and is a great example of how our brand designers can build upon a good core brand to take it to another level. It also provided a good base to work from as we embarked on the web design and development phase.

The new website is much faster and professional, with UX and content coming together perfectly to give users an clean and engaging experience. A new sitemap including individual service pages has allowed them to provide more context behind what they do and improve their SEO at the same time. Behind the scenes we developed a CMS that’s straight forward to use for the client, is flexible to allow for future growth and provides full bilingual functionality.

We couldn’t be happier seeing how our services have allowed them to launch a new website that’s optimised to maximise conversion rates and act as a tool for their growth. Alongside the marketing campaigns we’re working on, it’s allowed the team at Natural Distinction to promote their business with confidence and conviction, knowing that that they have the tools to turn interest in action – all in the name of standing up for the planet.

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